The strategy StackExchange is following is textbook. In fact, here it is: http://www.amazon.co.uk/Crossing-Chasm-Disruptive-Mainstream-Essentials/dp/0060517123

The strategy StackExchange is following is textbook. In fact, here it is: http://www.amazon.co.uk/Crossing-Chasm-Disruptive-Mainstream-Essentials/dp/0060517123 http://www.amazon.co.uk/Crossing-Chasm-Disruptive-Mainstream... The network effect and the quality of contributors is everything. Start in an entirely new field and you'll end up with the blind leading the blind, and the quality and reputation of the site will plummet. Just take a look at That Other Q&A Site. For a new field, the site needs enthusiastic and highly competent contributors; otherwise it will fail.