> They've also opened up Galaxy's Edge at one of their parks which brings in a lot of visitors. Yes, but it's bringing in a lot less than they expected. See,

> They've also opened up Galaxy's Edge at one of their parks which brings in a lot of visitors. Yes, but it's bringing in a lot less than they expected. See, eg: https://cosmicbook.news/disney-star-wars-galaxys-edge-low-attendance-high-cost https://cosmicbook.news/disney-star-wars-galaxys-edge-low-at... https://www.disneytouristblog.com/star-wars-land-crowd-predictions/ https://www.disneytouristblog.com/star-wars-land-crowd-predi... https://deadline.com/2019/09/key-disney-parks-executive-exits-amid-lackluster-star-wars-galaxys-edge-attendance-1202743079/ https://deadline.com/2019/09/key-disney-parks-executive-exit... Nor are merchandise sales doing very well either: https://wegotthiscovered.com/movies/star-wars-merchandise-sales-declining/ https://wegotthiscovered.com/movies/star-wars-merchandise-sa... https://fortune.com/2018/01/18/with-star-wars-toys-the-force-is-strong-but-retail-sales-arent/ https://fortune.com/2018/01/18/with-star-wars-toys-the-force... https://finance.yahoo.com/news/hasbro-ceo-says-error-made-211048276.html https://finance.yahoo.com/news/hasbro-ceo-says-error-made-21... > Yes, they had to relax their movie timeline a little bit, but they're operating Star Wars close to their monetizable limit. Maybe. The fact remains that Disney had projected better performance. Whether that means Star Wars is less valuable than they thought, or whether they're doing a worse job of realising that value than they'd hoped is a fascinating question though. :)