> If they want Star Wars to reach similar success, then they need to build a loyal fan base an order of magnitude larger, of which traditional fans make up only

> If they want Star Wars to reach similar success, then they need to build a loyal fan base an order of magnitude larger, of which traditional fans make up only a small amount. That's exactly what they were trying to do, yes. Not just sell a bunch of tickets to people that will watch whatever popcorn flick is showing, but to create and expand a new, young, dedicated fanbase. The problem is, it doesn't seem to have worked. :) (Some of the most rabid Star Wars fan I know are in their early 20s, were nuts about Star Wars, loved TFA, loved Rogue one, but have been steadily growing cooler as the Disney trilogy advanced. And every time Disney changed course to make one group happy, another got even more outraged, until eventually everyone was upset. I know people who saw TFA in theatres several times, TLJ twice, and then ended up not buying a ticket for TRoS. Anecdotal, of course, but the box office and CinemaScore support it, and the way Disney had cancelled or postponed a ton of projects suggests it's widespread.)