It's interesting that in the early days of Google Adsense it did cost 100x less to advertise, and publishers got 100x more. I'm not that good at math, but does

It's interesting that in the early days of Google Adsense it did cost 100x less to advertise, and publishers got 100x more. I'm not that good at math, but does that mean Google takes a 99.99% cut!? Or more likely they rigged the market in the beginning in order to gain publishers and advertisers, eg. they subsidized advertisers and over-compensated publishers. Making the market explode with advertisers and people looking to monetize web content...