The discussion should be around improved UX/UI and better protocols rather than treating people like idiots and abusing your power to unilaterally force behavio

The discussion should be around improved UX/UI and better protocols rather than treating people like idiots and abusing your power to unilaterally force behaviour changes on web content providers and consumers. The more I think about it the more I realise Microsoft's and AOL's instincts were right. Make the internet a walled garden and insert yourself as the gatekeeper. Their mistake was to do this too early. ~25 years later and the people are now finally ready and willing to allow billion dollar coporates to overtly "manage" their on-line experience for them. Companies love this too because it removes yet one more unseemly shackle from their ambition (i.e. that of needing to work collaboratively with potential competitors) while at the same time providing them with a nice vector to defend their quasi monopoly.