While I may or may not trust cloudflare more than my isp, the fact is that my isp has my billing information and address on file. I do not pay anything or provi

While I may or may not trust cloudflare more than my isp, the fact is that my isp has my billing information and address on file. I do not pay anything or provide any personal information to cloudflare. So to me, there is an advantage to not having all my eggs in one basket. While I'm sure cloudflare could tie your DNS lookups to your identity, it would be much less trivial for them than your isp.