The process of building things is embedded in various contexts. As is the process of being paid to build things. And those contexts are themselves embedded in o

The process of building things is embedded in various contexts. As is the process of being paid to build things. And those contexts are themselves embedded in other contexts. There are first-, second-, third-, nth-order "smart" moves in a given situation given the specific contexts in play. In terms of creating web apps or other software, there are organizational, hiring, funding, exit, marketing, and many other meta-games going on — and they're all in constant flux.