In most supermarkets you can pick better tasting "branded" tomatoes, but they usually cost several times as much, and mostly only "cherry" or "cocktail" variety

In most supermarkets you can pick better tasting "branded" tomatoes, but they usually cost several times as much, and mostly only "cherry" or "cocktail" variety. Larger, tasty and ripe tomatoes are soft, perishable and incompatible with supermarket supply chain. Just go to street market.