It's advertising. I bet most University research programmes don't make money either. But they do move undergrad degrees, and endowments. Harvard does not have a

It's advertising. I bet most University research programmes don't make money either. But they do move undergrad degrees, and endowments. Harvard does not have a rowing team for the benefit of the Winkelvoss twins, it has a rowing team because that is the kind of thing that their parents and other alumni expect.