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The other way to look at that is those being affordable for actual gaming and not perpetually sold out.

• nico_h 7y ago
  The top of the line gaming cards went from 899 for a 1080ti to 1299 for a 2080ti I hope AMD / RADEON and Intel put some competition in that market.
  • wlesieutre 7y ago
    Funny you mention it, there's new rumors on Big Navi just recently: https://www.tweaktown.com/news/70848/amd-big-navi-specs-5120-cores-24gb-hbm2e-at-2tb-sec-memory-bandwidth/index.html https://www.tweaktown.com/news/70848/amd-big-navi-specs-5120...
  • levesque 7y ago
    NVidia's grasp of the market is stronger than people realize. AMD video cards are comparable on a technical level, but they struggle immensely on the software side. NVidia has built a competitive advantage over those many years of total domination, resulting in better support for most games, more advanced features, more stability, etc.
• close04 7y ago
  > those being affordable for actual gaming and not perpetually sold out This is less about availability and more about market segmentation. Making sure the cheaper product line doesn't eat into a market that is served by a much more expensive product line. This happens everywhere in any industry. And you can see it best in software where a simple license file will make the difference between a fully featured suite and a severely cut down version. Availability is controlled via another mechanism: setting the price according to market demand. If you're selling so many cards that you miss a percentage of potential sales then the price will increase. And prices did increase.