I would argue that Windows phone lost the market because it joined late and didn't add anything of value that was not already available through Android or iPhon

I would argue that Windows phone lost the market because it joined late and didn't add anything of value that was not already available through Android or iPhone. But a privacy-focused smartphone already has unique value to me. That said, my own skepticism with this article comes from the fact that from reading this, I didn't take away anything about their privacy stance except "We don't share your data with Google or Apple" so I can't tell if they're actually pro-privacy or just anti-Google/Apple