Roku has an API and you can make your own private channel without any approval or help. Users must discover your channel on their own and sideload it from the R

Roku has an API and you can make your own private channel without any approval or help. Users must discover your channel on their own and sideload it from the Roku website rather than the device menu. Content is a whole nother animal. Pluto TV is a Viacom product and spends millions on licensing those shows (which, yes, are looped). You could show free films or public domain content on your private channel (and many people do), but getting licensed media will require buying the license from whoever owns the productions.