I would second that. The only value I've ever gotten out of dating apps was back in the more freewheeling days when OkCupid and the like would promote in-person

I would second that. The only value I've ever gotten out of dating apps was back in the more freewheeling days when OkCupid and the like would promote in-person events. Enforcing a balanced gender ratio plus similar interests (to avoid purely scattershot approaches), and having an official host running each event, would go a long way. It also gives an obvious way to get users to pay for stuff in a way that directly corresponds to both the amount of work the company is doing and the number of singles the user is meeting: pay $X to get a spot at Y event. That could even include some simple cross-promotional bundling (get a ticket to the zoo / art museum / sportsball game / retro drive-in movie / whatever along with the group event).