Yes, I think there's a trend (maybe fake, I hope real) that people become more savvy in respect to privacy. As the article says, 70 % of people say they learned

Yes, I think there's a trend (maybe fake, I hope real) that people become more savvy in respect to privacy. As the article says, 70 % of people say they learned more about privacy last year. We can already see the first large corporations that use this for their marketing (though with mixed real committments I'd say), and I think more will follow. Also, there are so many privacy legislations now and more are coming, not only in the EU but also in other parts of the world. It's a real problem and it will get more prevalent the more data we collect. I think we're only at the beginning of the data-driven economy and there's still so much potential for harnessing data to improve things, but we have to ensure the security of the data and the privacy of the persons that it belongs to.