To be fair, the PinePhone isn't really trying to compete against Google or Apple, it's just carving a small niche for FOSS enthusiasts. I don't see it as a comp

To be fair, the PinePhone isn't really trying to compete against Google or Apple, it's just carving a small niche for FOSS enthusiasts. I don't see it as a competitor because: - they're explicitly not taking a profit, so unlikely to aggressively rev hardware - little to no software development by the parent company - little to no marketing by the parent company Purism is developing an app store, productivity suite, and revving the software with full time employees. They're pushing the marketing hard even before the product is ready. They're already talking about a new hardware rev (batch Fir). That's pretty much a direct competitor to both Google and Apple. /e/ is essentially an Android fork, so it's a direct competitor to Google. Sailfish might be a direct competitor, but I just don't see the PinePhone as even being interested in this space. One of the projects that's being ported to the device could become a competitor (e.g. Canonical could take up development of Ubuntu Touch again), but Pine64 just doesn't seem interested. It's a hobbyist device, and I wouldn't be surprised if Android gets ported and Pine64 offers that as a factory installation option.