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“Moving from”? That happened decades ago, before e-commerce became significant. This sounds like the kind of thing discussed in No Logo, which was published in
by iainmerrick 7y ago
“Moving from”? That happened decades ago, before e-commerce became significant. This sounds like the kind of thing discussed in No Logo, which was published in 1999.
- speedplane 7y ago> “Moving from”? That happened decades ago, before e-commerce became significant. Yes, absolutely, since the invention of brands, at least some brands were the product rather than a signifier of quality. However, in the last 10-20 years, largely due to globalization, high quality goods have become widely available. Before, that Nike hat may well have been much higher quality than the generic, but now they are indistinguishable. As overall product quality has improved, the only thing left to sell is the brand itself.