I'm not saying brands are not an indicator. Indeed, if I'm going to buy a USB-C cable, I'm going to use it as a filter. I'm saying brand loyalty has lost its p

I'm not saying brands are not an indicator. Indeed, if I'm going to buy a USB-C cable, I'm going to use it as a filter. I'm saying brand loyalty has lost its power now. Sony is a good example. You say it's a reputable brand, yet sometimes they just lose it do something absolutely terrible. The first one that comes to mind is infecting willingly their customers with a rootkit in 2005 (https://en.wikipedia.org/wiki/Sony_BMG_copy_protection_rootkit_scandal https://en.wikipedia.org/wiki/Sony_BMG_copy_protection_rootk...), but it's just because I don't follow up on those things as much. I'm sure there are ones in the last 5 years, although with PR firms doing their job as well as they do now, a quick google search will seldom return anything. Companies don't have a customer first mentality anymore. Loyalty doesn't mean anything for them, and so you being loyal to them makes no sense. And it does mean a more complicated world, because you constantly have to reassess where to buy from.