> Digital was considered the “weird sibling” of television and radio before the internet content boom, and commissioners in traditional broadcast were worried d

> Digital was considered the “weird sibling” of television and radio before the internet content boom, and commissioners in traditional broadcast were worried digital services would cannibalise their audiences. I spent some time working for a similar organization. And even in 2020, the same attitudes prevails. I've literally seen radio personalities and producers admit the audience is declining, but ask why we can't just milk the boomer audience until they all die off in 30 years time. These organisations are filled with people who only understand one way to do things, and are incredibly hostile to change. The people on the ground resist any big strategic shifts from management, and use their union powers to fight back.