4 ms·

Agree with the OP, the website needs a designers touch, it does look dated. The general standard of websites is so much higher these days, if it looks cramped

by oulu2006 7y ago

Agree with the OP, the website needs a designers touch, it does look dated. The general standard of websites is so much higher these days, if it looks cramped and dated I don't linger. Testimonials are too long as well.

hermitcrab 7y ago
What would you consider some good examples of modern websites for desktop software? BTW You would probably also consider the design of https://www.perfecttableplan.com https://www.perfecttableplan.com dated. But that converts visitors to downloads just fine.
- JamesBarney 7y ago
  I disagree with the other users I think it looks fine. I think the biggest differences is perfect table plan focuses on a very concrete idea that is easy to communicate and uses a paradigm people are familiar with (looking at a seating chart). I was able figure out what it did within 5 seconds of looking at the website. But data transformations are a fairly abstract concept. Most users I imagine don't think "I need to transform my data", they probably think of the problem more concretely like "I need to deduplicate this giant excel spreadsheet". They will be glancing at the website asking themselves the question "Will this deduplicate my giant excel spreadsheet?" and the first picture they see will be a dataflow diagram. The user has probably never seen a dataflow diagram, and only rarely will they have done in gui based programming before. They will probably think "This might deduplicate my giant excel spreadsheet after I learn a bunch of hard stuff about how to wire these different boxes together". Before ever realizing how easy your app is to use. If I were you, I'd replace data transformations with something like "Excel power tasks", and then have a list of all the tasks you can do, like deduplicate, concatenate, merge columns, etc. all with 15 second videos showing how easy your application makes accomplishing these tasks. So users lands on site, sees a list of the tasks they might want to accomplish, clicks it, watches 15 second video showing them how ridiculously easy your app makes performing that task. Btw the apps look really awesome.
  - hermitcrab 7y ago
    Yes, Easy Data Transform is a more abstract concept than PerfectTablePlan. Its flexibility also makes it harder to market. I've tried to make it a bit more concrete by changing the tag line from "Transform Your Data" to "Transform Your Excel and CSV files". If someone is searching on "deduplicate this giant excel spreadsheet" they will hopefully end up on the dedicated landing page ( https://www.easydatatransform.com/remove_duplicate_rows_excel.html https://www.easydatatransform.com/remove_duplicate_rows_exce... ) rather than the home page. I have got a 'How to' section at the bottom of the page. I guess I could try A/B testing that further up the page. >The user has probably never seen a dataflow diagram, and only rarely will they have done in gui based programming before. Yes, that might scare some people off. But I think (hope) there are lots of smart marketers, engineers, scientists etc who won't be put off by it. Finding a cost effective way to get noticed by these people is tough though. >If I were you, I'd replace data transformations with something like "Excel power tasks" A lot of people also want to munge CSV files. And I might add import support for JSON, SQLite etc. So I don't want to be too Excel specific. >then have a list of all the tasks you can do, like deduplicate, concatenate, merge columns, etc. all with 15 second videos showing how easy your application makes accomplishing these tasks Yes, lots of short video would be good and is on the todo list. >Btw the apps look really awesome. Thanks!
- oulu2006 7y ago
  This website has a bit more of a modern look, plus it shows me a screenshot of the product right at the top of the page. Testimonials are shorter, single sentences which means I read them :) I'm not sure why there should be a distinction between selling desktop and other forms of software, if you can look past that, my company site that I co-founded is a good example https://audiencerepublic.com https://audiencerepublic.com of a site that converts well.

hermitcrab 7y ago

What would you consider some good examples of modern websites for desktop software? BTW You would probably also consider the design of https://www.perfecttableplan.com https://www.perfecttableplan.com dated. But that converts visitors to downloads just fine.

JamesBarney 7y ago
I disagree with the other users I think it looks fine. I think the biggest differences is perfect table plan focuses on a very concrete idea that is easy to communicate and uses a paradigm people are familiar with (looking at a seating chart). I was able figure out what it did within 5 seconds of looking at the website. But data transformations are a fairly abstract concept. Most users I imagine don't think "I need to transform my data", they probably think of the problem more concretely like "I need to deduplicate this giant excel spreadsheet". They will be glancing at the website asking themselves the question "Will this deduplicate my giant excel spreadsheet?" and the first picture they see will be a dataflow diagram. The user has probably never seen a dataflow diagram, and only rarely will they have done in gui based programming before. They will probably think "This might deduplicate my giant excel spreadsheet after I learn a bunch of hard stuff about how to wire these different boxes together". Before ever realizing how easy your app is to use. If I were you, I'd replace data transformations with something like "Excel power tasks", and then have a list of all the tasks you can do, like deduplicate, concatenate, merge columns, etc. all with 15 second videos showing how easy your application makes accomplishing these tasks. So users lands on site, sees a list of the tasks they might want to accomplish, clicks it, watches 15 second video showing them how ridiculously easy your app makes performing that task. Btw the apps look really awesome.
- hermitcrab 7y ago
  Yes, Easy Data Transform is a more abstract concept than PerfectTablePlan. Its flexibility also makes it harder to market. I've tried to make it a bit more concrete by changing the tag line from "Transform Your Data" to "Transform Your Excel and CSV files". If someone is searching on "deduplicate this giant excel spreadsheet" they will hopefully end up on the dedicated landing page ( https://www.easydatatransform.com/remove_duplicate_rows_excel.html https://www.easydatatransform.com/remove_duplicate_rows_exce... ) rather than the home page. I have got a 'How to' section at the bottom of the page. I guess I could try A/B testing that further up the page. >The user has probably never seen a dataflow diagram, and only rarely will they have done in gui based programming before. Yes, that might scare some people off. But I think (hope) there are lots of smart marketers, engineers, scientists etc who won't be put off by it. Finding a cost effective way to get noticed by these people is tough though. >If I were you, I'd replace data transformations with something like "Excel power tasks" A lot of people also want to munge CSV files. And I might add import support for JSON, SQLite etc. So I don't want to be too Excel specific. >then have a list of all the tasks you can do, like deduplicate, concatenate, merge columns, etc. all with 15 second videos showing how easy your application makes accomplishing these tasks Yes, lots of short video would be good and is on the todo list. >Btw the apps look really awesome. Thanks!
oulu2006 7y ago
This website has a bit more of a modern look, plus it shows me a screenshot of the product right at the top of the page. Testimonials are shorter, single sentences which means I read them :) I'm not sure why there should be a distinction between selling desktop and other forms of software, if you can look past that, my company site that I co-founded is a good example https://audiencerepublic.com https://audiencerepublic.com of a site that converts well.