> It's funny: I always thought the Internet and platforms like Amazon with the collaborative reviewing system would make brands more and more obsolete, because

> It's funny: I always thought the Internet and platforms like Amazon with the collaborative reviewing system would make brands more and more obsolete, because you could just pick high-quality products from smaller manufacturers by looking at user reviews. Totally agree. I think a lot of people feel this way, which is why it's so lucrative for Amazon and sellers to cheat on reviews.