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Fumbled early Internet strategy. Amazon and B&N both had affiliate programs - Borders wanted to keep control.
by Vivtek 16y ago
Fumbled early Internet strategy. Amazon and B&N both had affiliate programs - Borders wanted to keep control.
- sigstoat 16y agoi think rather more fundamental was the years they spent with borders.com basically pointing to amazon.com.
- Vivtek 16y agoProbably - but I think that was itself symptomatic of the fact that they Didn't Get the Internet. I wanted to affiliate with them, back when - I always preferred them to B&N and Amazon was still nearly unknown - but couldn't. I didn't expect it to bring down their bricks and mortar stores, but I'm not surprised.