Amazon third-party sales have been steadily rising for the past decade and now account for more than 50% of product sales on Amazon. More than 70% of searches o

Amazon third-party sales have been steadily rising for the past decade and now account for more than 50% of product sales on Amazon. More than 70% of searches on Amazon are for non-branded merchandise. Unless these trends reverse, or there is a massive rise in the number of complaints from customers who've been cheated or injured by fakes, there won't be any significant changes.