"Your data lives in a pod that is controlled by you. Data generated by your things -- your computer, your phone, your IoT whatever -- is written to your pod. Yo

"Your data lives in a pod that is controlled by you. Data generated by your things -- your computer, your phone, your IoT whatever -- is written to your pod. You authorize granular access to that pod to whoever you want for whatever reason you want." Whereupon they copy your data, aggregate it with other sources, and continue on their merry way. Security theater in action. I wonder what the backup scheme looks like.