4 ms·
Because the average Amazon buyer sees "eligible for Prime" as an Amazon-backed indicator of quality.
by Marsymars 7y ago
Because the average Amazon buyer sees "eligible for Prime" as an Amazon-backed indicator of quality.
- deleted 7y ago[deleted]
- chrisseaton 7y agoIt’s a delivery flag, never was a quality flag.
- derekp7 7y agoI've always taken it as a proxy for quality. My thinking was that Prime means it must ship from Amazon (I realize now marketplace sellers can qualify for the Prime flag if their shipment is free and fast for Prime members). And then it follows that shipped by Amazon means they stock it, and are responsible for returns. Therefore, not wanting the expense of excessive returns, they would probably have a system to ensure quality merchandise. Of course, none of that thinking is accurate, but it appears to be logical on the surface.
- TheRealDunkirk 7y agoAnd it's not even that any more. You ALWAYS have to check the guaranteed delivery date. ALWAYS. At least half the stuff I start to order -- even with the "Prime" label -- will take longer than 2 days. This situation has caused me to start shopping retail again, whenever I can. It bites me EVERY time I don't specifically check, and stuff winds up coming on a slow boat from China. Prime literally means nothing to me anymore, except their video service (which has a pretty good selection).
- nkrisc 7y agoAnd yet many consumers conflate "Amazon Choice", "Amazon Prime" and "Sold by Amazon" and think they all mean roughly the same thing, some stamp of approval by Amazon. But Amazon has no incentive to disabuse them of that notion.
- wutbrodo 7y agoI don't think this is true... "Amazon's Choice" on the other hand, definitely does imply that, and some of the knock off items had this label.