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Radio, TV and magazine ads were minimally tracked and worked for years. The only people telling us we need tracked ads to make money are people selling tracked
by Jasper_ 7y ago
Radio, TV and magazine ads were minimally tracked and worked for years. The only people telling us we need tracked ads to make money are people selling tracked ads.
- chongli 7y agoRadio, TV, and magazines all have the same thing in common: from the user perspective, they’re read-only. As broadcast media, their scaling models work differently than social media, which includes the storage and/or transmission of user-created data. If Google, Facebook, et al had no costs whatsoever involved in scaling their businesses, then they could be replaced by non-profits providing the services pro-bono.