As a consumer we don't get that choice. Most of the products we want are not available for purchase, and often when they are they still track us and use our dat

As a consumer we don't get that choice. Most of the products we want are not available for purchase, and often when they are they still track us and use our data against us. The notion that there are two business models on the web is a myth, at least for consumers. Only in B2B services do you ever see things available for sale or a fee without data collection and tracking attached.