4 ms·
CreditKarma was far from privacy focused, their T&C + Privacy policy gave them lots of grounds to mine and sell user data. Personal income information about us
by propogandist 7y ago
CreditKarma was far from privacy focused, their T&C + Privacy policy gave them lots of grounds to mine and sell user data.
Personal income information about users is generally 3rd party estimates for ads/marketing industry, but by offering a free Tax service, CK was able gather information on actual income about users, which is extremely valuable data.
This would be very lucrative for data-brokers or sold as targetable and proprietary 'audience data', which can be combined with other data-sources to support marketing activities.
- scrooched_moose 7y agoThey may not have been perfect (and I was aware of their policy), but there's no scenario I can see where Intuit won't be dramatically worse.
- perplex 7y agoI use hrblock online for taxes and at least there you can opt out of information mining.
- scarface74 7y agoThe whole idea that companies like Facebook, Google or Credit Karma “sell user data” is a misnomer. Companies don’t sell user data, they sell access to you based on the data they have. The distinction is important. They don’t give third parties a list of users that meet a certain criteria, companies tell them that they want to advertise to users who meet a certain criteria. User data is far too important to sell.