I would go further and recommend two or three targeted websites. Maybe one targeted at developers who would like to cater to a more security conscious market,

I would go further and recommend two or three targeted websites. Maybe one targeted at developers who would like to cater to a more security conscious market, small though that may be, and get some applications in the field. Another site for the public focused more on what they can do, maybe promoting applications. I understand they want to get word out on their larger cause but it's just so abstract for most people. IMHO, get people using the apps built on the platform until the sharing of data between those apps becomes a compelling reason of its own. Perhaps another targeted at the public in general that speaks in more concrete terms to advantages they can provide. This would be an uphill battle but things like the Target and Eqifax Brach clearly show the current model has problems.