> 1) the privatization of data would be a existential threat to their business model > 2) the majority of internet users are oblivious to the data collection t

> 1) the privatization of data would be a existential threat to their business model > 2) the majority of internet users are oblivious to the data collection tactics employed by half the internet and I can't picture folks raising pitchforks for "pods" to become a standard. Both of your points are spot on. Since #1 would only change if forced, I believe it would need to start with #2 ... which I think requires a _permanent_ social change in the perception of companies that behave like FB... Something even more potent than their recent political meddlings, something so incompatible with western political ideologies and human rights that such companies become pliable and change their business model merely to survive. I'm not sure what the instigator for such a change is yet, but it will need to make everyone very upset...