Facebook is not the social network but an advertising company. Their product is not the data but ads. 1) They will play ball because they can incorporate the p

Facebook is not the social network but an advertising company. Their product is not the data but ads. 1) They will play ball because they can incorporate the pod data into their advertising platform. They may even start hosting pods for the people who trust them. Pods allow them to sell advertisement for all the people who refuse to create facebook accounts. 2) People will instantly care once you can sell your data and make money. Facebook and other advertising companies will pay for the data. Insurance companies will reduce fees for people who have pods.