Actually people don't want to self-host anything. They want their data to live "somewhere in the cloud", accessible on demand. At most they wish this cloud to b

Actually people don't want to self-host anything. They want their data to live "somewhere in the cloud", accessible on demand. At most they wish this cloud to be "trusted" or "secure" or "privacy-respecting". Until we find a viable business model for trusted and privacy-respecting cloud, we can't move on.