You're a founder in the startup sense - just because you started a service business doesn't make it any less of a business. You have customers, employees, reve

You're a founder in the startup sense - just because you started a service business doesn't make it any less of a business. You have customers, employees, revenues, profits, losses, capital equipment purchases, travel expenses, etc. You probably make more money than most 'product' startups. IBM, KPMG, PwC, etc. are all service businesses that are massive and successful. There's a thousand other firms with middling market caps you've never heard of that also make billions.