Business Insider too is one of the worst offenders of interstitial ads, and their content is basically a clickbait farm at this point. So I'm unsure about the

Business Insider too is one of the worst offenders of interstitial ads, and their content is basically a clickbait farm at this point. So I'm unsure about the incentives going on here. Make your site even worse for normal visitors to incentivize paying up to "fix" it? Seems pretty gross.