I can see the short term benefit, but inevitably some big content distributor would want to opt out on condition of providing their content to Netflix due to so

I can see the short term benefit, but inevitably some big content distributor would want to opt out on condition of providing their content to Netflix due to some disadvantage they perceive with it. From there more and more content providers would want to opt out (“Disney does it, we should do it too because it makes us more like Disney”) and then the feature becomes useless and people who use it get mad.