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That this kind of basic understanding of human behavior and interaction is no longer considered common sense, at least within the business domains he's targetin

That this kind of basic understanding of human behavior and interaction is no longer considered common sense, at least within the business domains he's targeting, is pretty sad. How it lost its place in the basic toolkit of dealing with people isn't clear to me, but in mentoring startups over the last several years I've certainly noticed its absence and also that some are actually resistant to such ideas (although I suspect that's due more to vanity and wish-based thinking than any intellectual reasoning). The above is in no way intended to denigrate or disagree with Fogg's work or its usefulness. In fact I applaud him for providing such work and hope that it is successful enough that it restores such knowledge of human behavior back in the expected canon of common sense.

James_Henry 7y ago
I don't understand who you are saying thinks that people doing what they want to do if they can do it when they remember/are prompted isn't common sense. I have only read the page that is posted here about Fogg's behavioral model, but I don't see how it is useful. Obviously you need ability and motivation and a prompt to do something. Do you also need a bunch of Foggy jargon to do what you _really_ want to do? Can you explain what you mean or maybe specific examples where you "noticed its absence"? Maybe then I'd get it.
- fallous 7y ago
  You're limiting it to "I want to do something, I need reminders" but it also applies when you're trying to convince people to do something as well, such as sales or particular behavior in apps. I can't begin to count the number of times that someone ignores the level of motivation and requisite "ability," in most cases mental/time costs, in something like account creation on a site. A barrage of fields irrelevant to the actual necessities of account creation get shoved in because "we want marketing data" or some other idiocy because either they discount the barriers they're erecting or wildly overestimating the motivation.

James_Henry 7y ago

I don't understand who you are saying thinks that people doing what they want to do if they can do it when they remember/are prompted isn't common sense. I have only read the page that is posted here about Fogg's behavioral model, but I don't see how it is useful. Obviously you need ability and motivation and a prompt to do something. Do you also need a bunch of Foggy jargon to do what you _really_ want to do? Can you explain what you mean or maybe specific examples where you "noticed its absence"? Maybe then I'd get it.

fallous 7y ago
You're limiting it to "I want to do something, I need reminders" but it also applies when you're trying to convince people to do something as well, such as sales or particular behavior in apps. I can't begin to count the number of times that someone ignores the level of motivation and requisite "ability," in most cases mental/time costs, in something like account creation on a site. A barrage of fields irrelevant to the actual necessities of account creation get shoved in because "we want marketing data" or some other idiocy because either they discount the barriers they're erecting or wildly overestimating the motivation.