I can't remember the exact interview (I think it was a docu about the LEGO building designed by BIG on Netflix), where Kjeld Kirk Kristiansen told that the last

I can't remember the exact interview (I think it was a docu about the LEGO building designed by BIG on Netflix), where Kjeld Kirk Kristiansen told that the last decade LEGO is having a lot of competition from other toys, (game)computers and so on. That's why they were forced to start selling themed series and to explore other audiences. Edit: Netflix: LEGO house - home of the brick.