Start engaging with the types of people you think would be interested in your content - contribute to online communities and drop links when it's relevant and u

Start engaging with the types of people you think would be interested in your content - contribute to online communities and drop links when it's relevant and useful to the community. Contribute more often than you promote. The major point is just to be honest and authentic with your audience. Look at it as a conversation with people, not just as a platform for you to push content at them.