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Does WeChat have an equivalent to "Trending"? Part of the strategy of campaigns like this one is to get something globally trending, and Twitter seems to like t
by geofft 7y ago
Does WeChat have an equivalent to "Trending"? Part of the strategy of campaigns like this one is to get something globally trending, and Twitter seems to like the idea of global (or even local) trends existing. It'd be interesting to have a per-user concept of "Trending," scoped to just the people you follow, but I suspect Twitter wouldn't like it because it's harder to onboard new users and get them engaged.
The other part of campaigns like this is replying to major accounts to push something, so you'd have to have your "anti-viral" timeline hide replies that weren't endorsed by people you don't follow. That is, if friend A retweeted something by a famous politician, and a thousand people replied including none of your friends, and friend B liked one of those replies, only that one reply would show up for you if you looked at the tweet. Again, I suspect this is bad for engagement (so I'm wondering if WeChat actually does this?).
- science4sail 7y agoIn my recollection, Tencent (WeChat's owner) derives a lot of their revenue from microtransactions, so engagement in the core app isn't as big a deal for them.
- Jommi 7y agoI think it's not giving the whole picture of paint WeChat/tencent as a normal company trying to make profit. They are providing a national service, it doesn't need to be profitable.
- physicles 7y agoWechat doesn’t have trending. Trending is literally the opposite of something you want if your #1 fear is bad news about the government going viral. The closest thing to trending is that you notice that a bunch of your friends are all posting about similar stuff. Like when Li Wenliang, the whistleblower-doctor in Wuhan, died, or when everyone bored at home in quarantine was posting photos of brooms balanced to stand on end.