Exactly this. A single person can put up 50 yard signs. Seeing 50 signs for a candidate just means there’s someone really enthusiastic about that candidate (or

Exactly this. A single person can put up 50 yard signs. Seeing 50 signs for a candidate just means there’s someone really enthusiastic about that candidate (or paid by them), it’s not automatically an indicator of wide support. On the other hand, if every second house in a large area suddenly sprouted a sign for a candidate, you might rightly interpret that as strong support. Having 10,000 likes on a post is akin to this latter scenario - showing that there’s a whole lot of “actual people” who are on the bandwagon.