3 ms·
From a privacy perspective, is that really that bad? You've got a bunch of other people's clicks messing up your marketing profile. This might even be a good th
by quicklime 7y ago
From a privacy perspective, is that really that bad? You've got a bunch of other people's clicks messing up your marketing profile. This might even be a good thing, because it pollutes the dataset that the adtech people are using, which makes the trackers less useful.
So here's a feature suggestion: instead of removing URL parameters, replace them with a randomly-generated value. Be careful to use the same length and character set (e.g. replace a hex id with only hex digits).
And also, set DNT=1.
That gives the digital marketing people an incentive to respect the DNT header, and an easy way to maintain data quality.
I think that this is a better strategy than blocking trackers and "cleaning" URLs. It shifts the economics of web tracking, which short of legislation, is the only way things are going to change.