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From my experience working with both Segment and mParticle (and tons of tools they integrate with) this is definitely a need and a great idea! My only advice w
by jamesmcintyre 7y ago
From my experience working with both Segment and mParticle (and tons of tools they integrate with) this is definitely a need and a great idea!
My only advice would be to focus your primary messaging closer to that primary value prop. I can see how it probably took many iterations to get to “Codelessly connect your site to your stack.” But I’d guess that the concept of ‘codelessly’ won’t be as exciting to people with the problems you’re solving as something like “Capture all data for today’s needs AND tomorrows. It’s like time travel.” Or “A time traveling, no-code analytics tool for the future.”, “The world’s first time traveling analytics tool.”, “Future-proof your analytics with the world’s first time-traveling analytics tool.”
One other customer acquisition idea- many co’s will already have segment/mparticle and if they’re opening communication with you then that likely means they want something better but it takes a surprising amount of work to integrate segment/mparticle with many marketing tools so I’d offer some sort of onboarding assistance if you can otherwise they won’t want to take the risk of embarking on them migration.
Great idea, good luck!