Story time. These folks funded a restaurant industry magazine "startup". I got hired to build their online version. The people I was dealing with were severely

Story time. These folks funded a restaurant industry magazine "startup". I got hired to build their online version. The people I was dealing with were severely out of their depth and all over the place frankly. I was very confused as to who was giving these people money. They had me meet them at their "office", which was actually the lunch area in the back if an IQOS-branded office. Eventually I put it together, and confirmed that it was in fact funded by a tobacco company. The magazine flopped shortly thereafter. I imagine the intent was to become popular amongst restaurant staff, then push this IQOS device. I put "startup" in quotes, because they never had a viable business plan or the ability to follow anything through. The while thing made a lot more sense when I realized it was a tobacco shill project. This happened in Vancouver. Edit: typo