I'm using the term values to describe outcomes a person might find desirable outside their immediate sphere of interest. You might find that you are opposed to

I'm using the term values to describe outcomes a person might find desirable outside their immediate sphere of interest. You might find that you are opposed to genocide, even if it happens remotely and is no immediate skin of your nose, or that a lost child bothers you and motivates you to act to try fix the situation, even for a child not connected to your tribe or recognized responsibility. What's going on in those situations? Is that an incentive? I suppose you could work with a definition of incentive that might include it, but I think it's useful to distinguish what's going on in situations like that from situations where immediate personal benefit is more clear. One is more or less about what you want your life to be more like, the other is more or less about what you want the world to be more like.