I'll say it's depending on what a brand's goal on FB page is. If it's about increasing brand's visibility or engaging conversations with fans, FB should do the

I'll say it's depending on what a brand's goal on FB page is. If it's about increasing brand's visibility or engaging conversations with fans, FB should do the job. However, the most important part of the marketing is to convert people to become customers, whether they are fan or not. We are currently building a website called ProsBank.com which provides an easy way for professionals to convert fans or non-fans into customers. The gap from being fans/non-fnas to becoming customers really needs to be filled.