Thought so too until I got into the industry. The establish players have run up marketing costs so that your average cost per acquisition can get out of hand qu

Thought so too until I got into the industry. The establish players have run up marketing costs so that your average cost per acquisition can get out of hand quickly. It’s really hard to crack profitability with a cheap mattress. I’d have to look at my data to see CPC costs but i tried a lot of angles and channels to generate sales cheaply and struggled to find anything sustainable. CPCs, ad dollars, imagery, affiliate commissions hell, It’s only a matter of time before some affiliate comes in this thread pumping their garbage mattress review site. Half of them you can even get listed on without them asking for a special deal or rate.