Facebook is not acting like Barnes and Nobles displaying a book. The closer analogy would be if, by becoming a B&N member, you were allowed to submit manuscrip

Facebook is not acting like Barnes and Nobles displaying a book. The closer analogy would be if, by becoming a B&N member, you were allowed to submit manuscripts to B&N. B&N then curated a small selection of those manuscripts to display in a format identical to the other books they sell, prominently in the front of their store. They then began advertising for those specific titles to bring traffic specifically to that store display. That's what facebook is doing. That's publishing.