> What would be your plan if Segment added “backfill” as a feature to their existing product? Does your “automation” also provide significant advantages over Se

> What would be your plan if Segment added “backfill” as a feature to their existing product? Does your “automation” also provide significant advantages over Segment? I don't think it's possible for them to provide the same kinds of backfills we provide. At least not without completely redesigning their infrastructure. In order to support retroactive backfills, we capture every user action up front. If Segment were to try to do that, they would suddenly find themselves processing an order of magnitude more data than they are today. If you want to support autotrack, you need to design your infrastruture from day 1 with that in mind.