Yea, I think delivery was a fine strategy to start with.... as a well funded startup in a complex ecosystem where you will need partners and those partners will

Yea, I think delivery was a fine strategy to start with.... as a well funded startup in a complex ecosystem where you will need partners and those partners will generally start out with a hostile position (like Blue Apron to grocery stores, like Tesla to car dealers) I think it’s right to at least attempt to “leap to the future” in as many areas of the business as possible. Where those bets work, the strategic benefits going forward are huge. But once you have some traction in customers, you need to start sweet talking those hostile partners and get some of them on your side, and make difficult calls to give up on “the future” in those aspects of the business model that aren’t working, and embrace the status quo more.