The article's evidence that Kickstarter was supposed to be about capitalism is that the co-founder wrote "This Could be Our Future". From the Amazon blurb: By

The article's evidence that Kickstarter was supposed to be about capitalism is that the co-founder wrote "This Could be Our Future". From the Amazon blurb: By assigning rational value to other values besides money--things like community, purpose, and sustainability--we can refocus our energies to build a society that's generous, fair, and ready for the future. This doesn't seem like capitalism in any kind of capitalism-vs-socialism way.