> customers are very averse to potential scams on the internet. They quickly notice if a company is pretending to be something it’s not, and they remember that

> customers are very averse to potential scams on the internet. They quickly notice if a company is pretending to be something it’s not, and they remember that the company was misleading for a long, long time. You mean all 30 people who clicked on your ad? It's not like you're throwing $30K in AdWords for this...